Apexa ("the App", "we", "us", "our") is developed and operated by Apexa Tech AB (org. nr 559594-8331), a company registered in Sweden. This Privacy Policy explains what information the App does and does not handle, who it is shared with, and the choices and rights you have.
We can be reached at support@apexatech.app.
In short: Your serve videos are analysed on your device and are never uploaded. We run no server and keep no copy of your data. The only information shared with a third party is advertising data sent to Google AdMob, and only for users who are not subscribed to Pro — which you can limit or turn off (see Sections 3–5).
Apexa analyses your tennis serve by extracting body-pose data from a video using Apple's on-device Vision framework. Your video and the individual frames are processed entirely on your device and are never uploaded to us or to any third party. We do not operate any server that receives your videos, images, or pose data. There is no account to create and no login.
Processed only on your device (not collected by us):
Under Apple's definition, data that is processed solely on your device and not sent off the device is not "collected." We never receive any of the above.
Stored on your device and in your private iCloud:
Purchase information:
Advertising data — free users only (see Section 3).
If you use Apexa without an active Pro subscription or an active free Pro period, the App shows ads supplied by Google AdMob (a Google service). Paying subscribers and users inside the free 14-day Pro period do not see ads and are not shown the tracking prompt described in Section 4.
To serve and measure those ads, the Google Mobile Ads SDK may collect or process the following, acting as an independent third party / processor:
Whether the IDFA is used depends on your tracking choice (Section 4) and, in the EEA/UK/Switzerland, your consent (Section 5). Google's handling of this data is governed by Google's own privacy policy:
On first showing ads to a non-Pro user, the App uses Apple's App Tracking Transparency prompt to ask permission to use your device's advertising identifier (IDFA) for personalised advertising and measurement.
You can change this at any time in iOS Settings → Privacy & Security → Tracking.
For users in the European Economic Area, the United Kingdom, and Switzerland, the App presents a consent message through Google's User Messaging Platform (UMP) before personalised ads are shown. Personalised advertising and any associated use of identifiers occur only with your consent. You can review or withdraw your consent at any time using the "Manage consent / privacy options" control in the App.
Legal bases (GDPR Art. 6):
The data controller for any personal data we determine the purposes of is Apexa Tech AB (org. nr 559594-8331), Sweden (contact: support@apexatech.app). For advertising data, Google acts as an independent controller/processor under its own terms.
We share data only as described above, with:
Any third party with whom data is shared is required to provide the same or equivalent protection of that data as stated in this policy. We do not sell your personal data.
If you are in the EEA/UK/Switzerland (GDPR/UK GDPR), you have the right to: access your personal data; have it corrected or erased; restrict or object to its processing; data portability; and to withdraw consent at any time (without affecting prior lawful processing). To exercise these rights, contact us at support@apexatech.app. You also have the right to lodge a complaint with your supervisory authority — in Sweden, the Swedish Authority for Privacy Protection (IMY, Integritetsskyddsmyndigheten), https://www.imy.se.
If you are a California resident (CCPA/CPRA), to the extent it applies to us, you have the right to know, delete, and correct personal information, and to opt out of the "sale" or "sharing" of personal information. We do not sell personal information for money. The use of identifiers for personalised advertising may be considered "sharing." You can opt out by declining the App Tracking Transparency prompt, withdrawing advertising consent, or subscribing to Pro (which removes ads entirely).
Apexa is a general-audience app intended for a tennis-playing audience and is not directed to children under 13. We do not knowingly collect personal information from children, and the App is not configured for child-directed advertising treatment. If you believe a child has provided personal information, contact us and we will address it.
Apple and Google may process data in countries outside your own, including outside the EEA. Where that happens, those providers state that they rely on appropriate safeguards (such as the EU Standard Contractual Clauses) for such transfers.
Because your videos and pose data are processed on your device and we operate no server, there is no central store of your data for us to lose or expose. Information you sync through iCloud is protected by your Apple account security. No method of storage is ever completely secure, but the on-device design keeps your most sensitive content — your video — under your control.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide notice in the App. Continued use of the App after an update means you accept the revised policy.
Questions or privacy requests: support@apexatech.app (Apexa Tech AB, org. nr 559594-8331, Sweden).